Green Meetings:
Advancing the Future of MICE

Green Meetings Definition: “Incorporate environmental considerations throughout all stages of the meeting process in order to minimize the negative impact on the environment and make a positive impact to host communities in terms of environmental and social legacies.”.

• Save money by conserving resources
• Create and enhance competitive advantage and reputation
• Open up new or niche markets
• Present positive opportunities for marketing, improve public relations and demonstrate a commitment to corporate responsibility

As the increase of green organization issue, Thailand Convention & Exhibition Bureau (TCEB) and Thai MICE players attempt to launch campaign called “Green Meetings Campaign” with the aim of promoting environmental responsibility. In addition, TCEB and Thai’s MICE players, initiated Green Meetings Campaign as a marketing ploy to attract oversea MICE Business to organize meetings and events with unique, responsible tourism activities, as well as to experience Thai culture and hospitality.

As well as, TCEB launches ‘Green Survey’ to collect up-to-date information. This is to demonstrate innovative efforts to significantly minimize the environmental impacts of players in MICE industry. Subsequently, TCEB and TEI (Thailand Environmental Institute) use information from green survey apply to Green Meetings Guideline.

This guideline provides information gathered from MICE players around the country. In this guideline, environmentally conscious meetings and events are those planned in such a way as to eliminate, reduce, or recycle waste. While focusing on municipal solid waste, this guideline also touches on other environmental concerns. It is intended to heighten the environmental consciousness of event planners and demonstrate the advantages of conducting environmentally aware events.

Additionally, TCEB will support MICE players who implement green meetings by promoting them through the recognition list and providing education. Importantly, Green Meetings Campaign will be benefit to MICE players such as; create business opportunity, draw MICE visitors, save investment in long term, present positive opportunities for marketing, and improve public relations and demonstrate a commitment to corporate responsibility.